Do You Need a (new) Web Site?

Of course my answer is supposed to be "Yes, of course", seeing as I build web sites for a living. But that's not necessarily true. Web sites don't need to be created or redone just for the sake of doing it. Technology for technology's sake is only useful for true "geeks" and people who make their livings reviewing and commenting on the latest and greatest. For those of us who work for a living, a more valid approach needs to be taken when evaluating a web site and whether it's time to create a new one.

The purpose of a web site, like any promotion, is to inform your public and to create/assist that public's desire to consume your services and/or products. And by "your public" I mean your desired public, the public you are trying to reach. So part of the question when looking at a web site is, "Is it acheiving the above purpose?" Are people going to your site and after they go there are they coming in or contacting you for your services?

The other part of the analysis needs to take volume into consideration. Is the web site helping drive sufficient (think more than can easily be handled) demand to your doorstep? If the answer to both questions is yes, then the web site probably doesn't need to be redone. If not, then a review of the site and all associated online promotion needs to be done. That's where someone specializing in web sites comes in. Although "anyone can make a web site" these days, it pays off to have a company with experience and the expertise to not only create/redesign your web site, but to also take into consideration your company, its goals and where it is currently and how the web site will fit into the larger picture of helping you get where you want to be. You don't want to build a site that's hard to update or that becomes obsolete quickly. There are many factors to building a successful web sites and a worthwhile web site company can help you do that.

In today's world a web site that helps inform and attract your public in sufficient quantity is vital. A company without a web site is like a person without a name. A couple people will know them, but the vast majority will disregard them. My company, Expansion Computers, Inc., specializes in helping people and businesses get the web site they need and want as simply and easily as possible. We work with companies of all sizes and shapes to ensure their web sites work for them. And if you answered no to either of the two questions above, we can help. Call or email us to schedule a comprehensive web site review or to see how else we can help.